Hello, my name is Roger and this is my printing service blog. I live alone in an apartment in Sydney, Australia and I run my own business which produces a range of different products for the elderly care sector. I only started the business last year so I was looking for a way to get my name out there and to publicise my brand. I found a great printing service who were able to produce a range of promotional pens, USB sticks, banners and leaflets which I distribute at the many trade shows that I attend. I hope you find my blog about using a printing service to promote your business useful.
Despite the importance of social media and online marketing in the modern age, printing physical flyers is still a highly effective way to promote your band. It helps keep you fresh in people's minds by giving them something to hold onto and put somewhere safe, and it can be a great way to grab attention away from the crowded internet world.
To work as well as possible, your flyer needs to look professional and have all the right information on it. Here are the things to think about when you want to make your flyers a success.
What to include
When bands print flyers, they're usually advertising upcoming shows rather than using them for general promotion. Make sure you include the dates, times and locations of the gigs you want to advertise, with short addresses for venues if they're not likely to be widely known.
Have your band's name – preferably as a good quality logo – in a prominent position, and use a subtle background image to avoid boring white space. It's also a good idea to put your social media accounts and pages at the bottom, which will help grow your online following.
The right size
Although you could make a flyer in any size you wanted, A5 is the generally the best size for this purpose. It's small enough to be folded easily and put in a pocket, but not so small that it's likely to be lost. It also gives you enough room to put all the information you need without leading to wasted space.
If you want to make posters as well as flyers, scaling your design up to A4 is the best size – large enough to be noticed, not too big to display almost anywhere. Many standard venue poster frames are A4.
Resolution and format
For most digital printing, your files should be in JPEG format. This is a widely used file type that has a good balance between quality and size.
For A5 printing, the resolution should be at least 1500 x 2000 pixels in resolution. If you're making posters as well, you want at least 2000 x 3000 for A4. Making them in this larger resolution means you can print both sizes. Using a resolution that's too low can result in blurring and pixelation, so it's best avoided if you don't want your flyers to look amateurish.
When digital files are printed, they're normally on slightly larger pieces of paper that are cut to size afterwards. This is to avoid an unexpected white border. To compensate for bleed, you should extend your design – typically the background image – by 3 mm past the edges. It's also a good idea to ensure no important information is within the first 3 mm within the image, as this may be cropped.