Hello, my name is Roger and this is my printing service blog. I live alone in an apartment in Sydney, Australia and I run my own business which produces a range of different products for the elderly care sector. I only started the business last year so I was looking for a way to get my name out there and to publicise my brand. I found a great printing service who were able to produce a range of promotional pens, USB sticks, banners and leaflets which I distribute at the many trade shows that I attend. I hope you find my blog about using a printing service to promote your business useful.
If you're planning to create a promotional catalogue for your customers or clients, you will want to be certain that it is going to make a good impression. Understanding your options when it comes to binding your catalogue will help you to create the perfect advertising product.
1. Perfect or Case Binding
One of the first decisions you will need to make is if you should opt for perfect or case binding. Perfect binding is a great choice for a prospectus or catalogue. This type of binding uses glue to stick the pages of the booklet together along the spine of the book.
If you want to push the boat out, you may instead choose to go with case binding. Case binding involves sewing the sections of pages together. These sections are then glued together along a flexible spine. A board is then inserted into the front and rear of the book. The printer should also offer you a range of wraps for the cover such as leather, cotton or paper which can further improve the look of your promotional material.
2. Paperback and Hardback
The first thing you will need to decide is if you want the promotional material to take the form of a hardback or paperback book. The advantage of choosing paperback is that these are cheaper to produce which can help you to keep the cost down if you are working on a limited budget. The weight and sturdiness of a hardback can help to create a more professional appearance but this option will carry a larger price tag due to the material used and the increased weight which can increase shipping costs.
3. The Cover and Dust Jacket
While it is a good idea to never judge a book by its cover, unfortunately, many people do just this and some of those people will be your customers. The design of the cover or the addition of a dust jacket can make all difference when you are trying to impress prospective customers. Laminate cover design can prove to be both durable and attractive. If the promotional material is to be handled by a large number of people, a dust jacket can help to protect the binding as well as creating a professional aura.
If you'd like to find out more about your options when it comes to bookbinding your company's promotional material, you should get in touch with a printing service today.