Printing Services: Helping You to Promote Your Business
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Printing Services: Helping You to Promote Your Business

Hello, my name is Roger and this is my printing service blog. I live alone in an apartment in Sydney, Australia and I run my own business which produces a range of different products for the elderly care sector. I only started the business last year so I was looking for a way to get my name out there and to publicise my brand. I found a great printing service who were able to produce a range of promotional pens, USB sticks, banners and leaflets which I distribute at the many trade shows that I attend. I hope you find my blog about using a printing service to promote your business useful.


Printing Services: Helping You to Promote Your Business

Nifty Tips to Getting Creative with The Design of Your Brochures

Martin Carpenter

With the multitude of promotional items that you can tinker with to market your business, it is easy to get caught up in the frenzy of printing a horde of t-shirts, calendars, mugs and more in the name of being versatile with publicising your company! However, rather than stretch your business' resources thin, you may want to consider focussing on tried and tested marketing supplies that are guaranteed to convey all the pertinent information you want regarding your company. One such solution is brochures.

Since brochures have been around for decades on end, some business owners think they are boring and will not suit the brand image they are creating for their company. But this is a gross misconception. As long as you know how to make the most of their design and hire reputable brochure printing services for quality work, you will be surprised at the impact that these promotional materials can have! Check out the following nifty tips to getting creative with the design of your brochures.

Overlook traditional geometric shapes for more unique ones

When you think of a brochure, you likely envision a square or rectangular booklet carrying an organisation's information. Although these shapes are ideal for accommodating various printing layouts, it is easy for your target audience to disregard yet another brochure under the guise that if they have seen one, then they have seen all of them. To ensure that your brochures do not end up in the garbage bin, you should experiment with non-traditional shapes.

For instance, if you want the brochure design to be structured, you can opt for more unconventional shapes such as hexagons, pentagons or even octagons. Alternatively, if you want the brochure to be immediately associated with your business, you should shape it in accordance with a product or service that you sell, for example, a hairdryer if you are promoting your salon business.

Integrate pockets into the brochure design

The second tip you can employ to make your brochures stand out from the competition is by incorporating pockets into their design. Nonetheless, these pockets are not merely for aesthetic purposes. With integrated pockets, you get the opportunity to offer potential customers free samples without you having to invest in a considerable amount of product to do so.

As an example, if you are launching a herbal tea business, you likely want people to try out the tea so they can be lured into purchasing more. Including a couple of teabags or tightly packaged loose tea in the brochure presents this opportunity without you having to give away full-sized products. The same applies to items such as coupons, as your target market will feel like they have received a gift along with their brochures.

For more information, contact a local brochure printing service today.