Printing Services: Helping You to Promote Your Business
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Printing Services: Helping You to Promote Your Business

Hello, my name is Roger and this is my printing service blog. I live alone in an apartment in Sydney, Australia and I run my own business which produces a range of different products for the elderly care sector. I only started the business last year so I was looking for a way to get my name out there and to publicise my brand. I found a great printing service who were able to produce a range of promotional pens, USB sticks, banners and leaflets which I distribute at the many trade shows that I attend. I hope you find my blog about using a printing service to promote your business useful.


Printing Services: Helping You to Promote Your Business

How to Use a Banner to Eliminate Your Restaurant's Quiet Period

Martin Carpenter

If your restaurant only seems to be busy at lunch and dinner time and you're looking to boost revenue, look no further than a printed banner. Before you contact a banner printing service, take a look at these three simple steps to eliminating slow periods with a banner advertisement.

Create an Offer

While banners that feature general information about a restaurant are useful for raising awareness of the business, they're not great at getting people to stop what they're doing and come in for a bite to eat. If you really want to eliminate your quiet periods, forgo advertising that reads like a business card and opt for a banner that showcases an offer. It's a method many established brands use with success. Start by thinking about an offer or discount that'll get customers rushing in. If you run a pizza place, how about a half-price 'pizza of the day'? If customers at your Indian restaurant love naan bread, consider offering a free naan with every order. When you create this offer, make sure you choose a select time frame for it that coincides with your slow periods. If you struggle to get people in before dinner, for example, set your offer for 3PM to 5PM.

Design a Banner

When it comes to designing your banner, try to eliminate all distractions. The only components you need are a delicious looking image of the food and the basic details of the deal: what the offer is and when it's available. In the pizza place example, a great banner would make the line 'Pizza of the Day $5' the main focus of the advertisement, with '3PM to 5PM Only' smaller but still immediately noticeable. An enticing compilation image of each pizza of the day option would complete the image. You want to make it as easy as possible for your customers to understand your deal. If you're unsure about how to make it all look great, don't hesitate to take advantage of a print designer.

Put the Banner Up

Where you put your banner will make or break its success. If, for example, your restaurant is right next door to a school and your deal is valid for school pickup time, putting the banner outside your establishment is the ideal way to draw in existing footfall. However, if your restaurant is in a nook that's hidden away, you'll need to put your banner somewhere eyes will see it. Considering scoping out your local area to see where people tend to be at the time your offer is valid. Perhaps your slow period is also the busy period for a nearby salon, for example. When you identify the right location, ask the business owner if they'd be okay with you putting up a banner outside their shop in exchange for money or mutual promotion. Most owners will be grateful for the increased revenue opportunity, and you'll benefit from their footfall.